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Coming up with a good idea for a story and then writing it is only the first step in reaching your audience.
Content management
simple intuitive interface, no difficult choices
smart use of storylines
just drag&drop
control over look and feel
previews
Creating content should be easy and fun
Great content is scattered around the web
REMIX.
embed all formats in your stories
mobile apps to remix on the fly
browser plugins
integrated in your editor
time is money (or sleep)
Scheduling content
save sleep, no more setting alarms clocks to post something in the weekend
facilitating you to work and plan ahead of your deadlines
bundling work so it becomes less of a burden
when a post goes live it's only the beginning
seeding
automatically notifying the stakeholders
integrating with Whatsapp, Slack and your calendar apps.
offering understanding of your brand ambassadors
engaging with your brand ambassadors
do your stories have the right effect
monitoring
gather insights and big data
easily interpret it
evaluate your startegy
improve it constantly
Without understanding how content is consumed you cannot assess whether or not your strategy is working or you have to tweak it.